What is the wicked Sprinkle Contest?
The Wicked Sprinkle Contest is a social media competition inviting bakers to pick their favorite qualifying Wicked Sprinkle Mix, Edible Shimmer, Marshmallows, or Cupcake Liners from Walmart**, create a delicious and whimsical dessert using them, and share their creation on Instagram.
The contest will begin on October 1, 2025, and end at 11:59pm PST on November 2, 2025. The winner will be announced on or about November 10, 2025.
**Please note, this contest is not sponsored by or affiliated with Walmart.
***This Contest is not sponsored, endorsed, administered by, associated with, or certified by the Universal Parties. Universal Studios Licensing LLC, and its parent, subsidiaries, and affiliates (collectively, the “Universal Parties”) are not responsible for the sponsorship and/or administration of the Contest, the collection of entries, selection of winners, or the fulfillment of prizing. Any questions you have regarding the Contest should be directed to Sponsor, and not to the Universal Parties. Entrants are providing information to Sponsor and Contest Parties, not the Universal Parties.
See image below and contest rules for qualifying sprinkle bottles. View the full contest rules here.
What are the prizes?
There will be four prizes, outlined below:
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1st place: $500 AMEX Gift Card + A Wicked themed surprise!
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2nd place: $300 AMEX Gift Card + A Wicked themed surprise!
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3rd place: $200 AMEX Gift Card + A Wicked themed surprise!
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4th place example: $100 AMEX Gift Card + A Wicked themed surpise!
These prizes will be 100% supplied and funded by My Favorite Company, inc.
How to Enter the Contest
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Buy your favorite qualifying Wicked Sprinkle Mix, Edible Shimmer, Marshmallows, or Cupcake Liners from Walmart (see photo above or contest rules for the approved items)*
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Make a creative dessert using at least one approved product
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Share a photo or video of your creation to your Instagram page**
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Follow @Candi.Fetti, @Walmart, and @WickedMovie on Instagram
- Tag @Candi.Fetti, @Walmart, and @WickedMovie in your post
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Use the contest hashtags #WickedSprinkleContest, #CandiFetti and #Walmart
Each post is a new entry, as long as the item being featured is a new item. Multiple posts featuring the same dessert will only be considered as one entry.
*See full contest rules here for eligible items.
**Your Instagram account must be public, and the chosen Wicked Sprinkle Mix, Marshmallow Pouch or Cupcake Liners must appear in the photo or video.
View contest rules here for full requirements.
HOW WILL A WINNER BE DECIDED?
This contest will be judged by Amy Droubay, a self-taught baker, confectionary artist, instructor, and the face behind @NeuroticMom.
Sasha will evaluate all applicable entries on the following criteria:
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Creativity
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Presentation
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Wickedness
The contest will start on October 1, 2025 and will run through November 2, 2025 at midnight PST. A winner will be announced on or about November 10, 2025.