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What is the easter Sprinkle Contest?
The Easter Sprinkle Contest with The PEEPS® Brand is a social media competition. It invites bakers who love sprinkles to select their favorite CandiFetti PEEPS® Sprinkle Mix available at retailers such as Walmart**, Target**, Cracker Barrel** and Wegmans**.
Participants then use these sprinkles to create unique and tasty desserts, which they share on Instagram to enter the contest.
The contest will start on March 8, 2026, and end at 11:59pm PST on April 5, 2026. The winner will be announced on or about April 15, 2026.
**Please note, this contest is not sponsored by or affiliated with Walmart, Target, Cracker Barrel Old Country Store Inc or Wegmans.
See image below and contest rules for qualifying sprinkle bottles. View the full contest rules here.
What are the prizes?
There will be four prizes, outlined below:
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1st place: $500 check + a sprinkle swag box
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2nd place: $300 AMEX Gift Card + a sprinkle swag box
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3rd place: $200 AMEX Gift Card + a sprinkle swag box
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4th place: $100 AMEX Gift Card + a sprinkle swag box
These prizes will be 100% supplied and funded by My Favorite Company, Inc.
How to Enter the Contest
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Buy your favorite qualifying CandiFetti PEEPS® sprinkle mix from Walmart, Target, Cracker Barrel, or Wegmans (see photo above or contest rules for the approved bottles)*
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Make a delicious and unique dessert that uses the sprinkles in a creative way
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Share a video or photo of your creation to your Instagram page**
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Follow @Candi.Fetti, @PEEPSBRAND, @Walmart, @Target, @CrackerBarrel, and @Wegmans on Instagram
- Tag @Candi.Fetti, @PEEPSBRAND and @Walmart, @Target, @CrackerBarrel, or @Wegmans in your post
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Use the dedicated contest hashtags #EasterSprinkleContest, #PEEPS, #CandiFetti and either #Walmart, #Target, #CrackerBarrel, or #Wegmans
Each post is a new entry, as long as the item being featured is a new item. Multiple posts featuring the same dessert will only be considered as one entry.
*See full contest rules for eligible bottles.
**Instagram account must be public. The physical CandiFetti PEEPS® sprinkle mix of choosing must appear in the photo or video.
View contest rules for full requirements.
how will the winning entry be chosen?
This contest will be judged by Amy Droubay @neuroticmom.
Amy will evaluate all applicable entries on the following criteria:
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Imagination and Originality
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Appetite Appeal
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Sprinkle Creativity
The contest will start on March 8, 2026 and will end at 11:59pm PST on April 5, 2026. Winner(s) will be announced on or about April 15, 2026.
